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NAPWA successfully launched a new creative initiative called "This Is My Story" during National HIV Testing Day 2007. The nationwide campaign serves as a conversation piece to get people talking about HIV/AIDS to reduce stigma, increase testing, and improve the use of social networks for people living with HIV. Stories feature both those living with HIV/AIDS and those affected by HIV/AIDS. With this new campaign, NAPWA set out to engage people with real stories so that they would have more than just statistics - numbers do not tell the whole story about HIV/AIDS. Since the "This Is My Story" launch in 2007, many have expressed interest in becoming NAPWA members and telling their stories.
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